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Marketing

Strategy

Corporate

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Dentsu
case study

Dentsu is an international communications group, present in 143 countries with over 66,000 team members. Dentsu supports brands in their advertising investment strategy, providing advice and support across various media channels (TV, press, social networks) to enhance their brand image.

Prix Ideuzo expérience collaborateur

The results

Increase in employee referrals
0
Reduction in turnover
0
Growth in candidate traffic and application volume
0

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« Ideuzo is the creative, innovative, and proactive HR communication agency that enabled me to transform the HR communication at Dentsu. »
  • Océanne Lentin
  • Talent acquisition lead

The challenges

In a highly competitive advertising sector, roles in high demand make recruitment particularly challenging.

Objectives of the collaboration with Ideuzo:

  • Strengthen Dentsu’s employer brand to attract more candidates.
  • Create a promotional video to highlight the employee experience at Dentsu.

The solutions

 

  • Conducted an audit of Dentsu’s career page, highlighting the need for video content, the format most consumed by potential candidates.
  • Produced a video showcasing career prospects, working conditions, and CSR commitments at Dentsu.
  • Used an innovative format, including drone filming within Dentsu’s Paris offices, to illustrate the company’s DNA and allow candidates to envision their future work environment

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