case study

As the phenomenon known as the “Great Resignation” gains momentum and the job market becomes increasingly competitive, HR must implement new initiatives to showcase the diversity of the Group’s 200 professions.


The results

employees participated in the ambassador vote.
social media views.
% increase in applications.

Share this case study

« We are extremely proud to receive these two awards for our #MaVieMaDistri initiative and the work of our partners at Ideuzo, who managed the entire concept. We are thrilled that the originality and creativity of this operation have been recognized, allowing us to stand out among hundreds of competing projects. »

The challenges

Engaging brands in a collective project to offer a glimpse into employees’ daily lives. The main communication challenges involved reaching a diverse audience with transparency and credibility.

The solutions

  • Through ambassadorship, we created a web series showcasing various professions behind-the-scenes.
  • Ideuzo adopted an innovative approach by selecting Cedrick Daemen, coached by an influencer, to become an ambassador for a year.
  • His selection was confirmed by the votes of 5,000 participants.
  • This initiative, supported by a social media campaign, generated over 500,000 views and won the Gold Award for HR Creativity in the “Social Media Campaign” category and the Bronze Award in the “Recruitment Campaign” category.

Over 1,600 companies have already taken the plunge.
Will you be next?