The employer branding agency that elevates your company
The Ideuzo method: 4 steps to an irresistible employer brand
The audit: Discovering your company’s core
Individual interviews
Group workshops
Market insight: Understanding competitors for better positioning
Analysis and strategy: Creating a unique HR signature
When you develop an employer brand, you’re making an implicit promise to the candidates you want to attract and the employees you aim to retain. This promise needs to resonate equally well both inside your organization and out. Your HR signature is the verbal embodiment of this promise and serves as the cornerstone of the HR communication we will build together.
Your HR signature will structure your messaging and define the scope of your communication—encompassing your tone and vocabulary. It will guide the creation of engaging visuals, ensuring they are not only attractive but also eloquent, effectively highlighting your brand’s essence.
With our expert guidance, your HR signature becomes a distinctive identity, unlike any other.
From concept to creation: Bringing your brand to life
Employer branding advantages
At Ideuzo, we know that your company’s success depends on attracting and retaining talent that aligns with your values and culture. Not just any talent, but those who perfectly align with your company’s values and culture.
With our expertise, you’ll enjoy numerous benefits:
- A unique identity that differentiates you: We craft your HR messaging to be convincing and unique, just like you.
- Increasing attractiveness to entice talent and clients: With clear and authentic branding, you inspire desire. Future employees and clients will see themselves in your company and want to be a part of it.
- Reduced recruitment costs: By quickly attracting qualified candidates, you reduce recruitment budgets. Effective communication about who you are and what you do attracts informed candidates who align with your needs.
- A tool for employee retention: A strong employer brand reinforces the employee experience, fostering long-term commitment and greater investment.
With our tailored solutions and strategic approach, you build a brand that adapts to changing market expectations.
How long does it take to establish an employer brand?
You have questions
we have answers
What is employer branding?
How do you effectively deploy employer branding?
To deploy an effective employer branding strategy, create a unifying message that aligns with your employer promise. Your HR signature synthesizes the HR project that your company embodies and wishes to share. This message should resonate with your employees and the talent you seek, and then be communicated through various channels.
Internally, start with quality onboarding, an HR newsletter that reflects your company’s tone, and engaging events. Externally, this involves crafting job offers that reflect your brand. It also involves developing a career site, targeting job boards and social networks, and producing content like HR blogs, podcasts, webinars, and attending trade shows. The range of resources and communication channels is vast, so prioritize those that align well with your company and potential recruits.
Ideuzo’s consulting teams guide you step-by-step in building a comprehensive branding strategy.
Does employer branding help retain future employees?
Employer branding plays a crucial role in employee retention
- A strong employer brand attracts highly qualified and motivated individuals who already align with your company culture.
- Transparent communication provides a realistic vision of your company, preventing a mismatch between expectations and reality.
- It unites employees around shared values, fostering involvement, fulfillment, and pride in contributing to your company’s growth and sustainability.
How do you measure employer branding effectiveness?
To accurately measure your employer brand’s effectiveness, consider these key indicators:
- Volume of targeted applications: When the message is clear, the key indicator is the number of qualified applications for the desired position.
- Conversion rate: This measures the rate of conversion between received resumes and hired candidates, determining the brand’s effectiveness.
- Employee retention rate: An attractive employer brand that accurately reflects the company’s reality helps retain employees, ensuring alignment between pre-employment promises and the actual work experience.
